About
My design process is fueled by adaptability and exploration, often sparked by moments away from the project — car rides, a shower, or even a simple Conversation.
I approach each project by first understanding its purpose and audience, treating ideas like a deck of cards, shuffling through possibilities until the right one clicks. My style is playful and whimsical, embracing bold colors, custom typography, and handmade illustrations. Exploration can spark my creativity, and I thrive on pushing ideas beyond their limits. To me, design is about discovery — challenging norms, absorbing inspiration from unexpected places, and transforming ideas into compelling visuals. With adaptability and exploration on my tool belt I create a voice for my designs.
What is My Design Process?
• RESEARCH
Before diving into ideas, I like to step into the shoes of the audience. Who are they? What do they care about? I explore their lifestyle and needs to understand how design can speak directly to them.
• IDEA GENERATION
This is where the spark starts. I collect inspiration from everywhere — a mood board full of textures, colors, and vibes, or even just a collection of “aha!” moments from daily life (yes, including those shower thoughts and random car ride ideas).
• BRAIN DUMPING
Sketching is where the fun begins. I pour out ideas in my sketchbook or Illustrator — whichever feels right. There’s no wrong turn here; it’s all about shuffling through creative cards until one clicks.
• CREATION
Time to bring ideas to life. Whether it’s bold, minimal, handmade, or digital — I let the concept guide the style to best fit the design’s purpose.
• FEEDBACK
No design is complete without a few second opinions. I reach out to fellow creatives (and sometimes non- creatives too!) to get honest feedback and fresh perspectives.
‣ FINAL DESIGN